Guide · SEO
How we rank locally, proof, architecture, iteration.
We do not sell “#1 on Google” contracts. We ship the technical and content foundations that make local rankings possible. Then expand with geo pages where they earn traffic. This is the playbook we use on client builds and on ownforge.co.nz.
The Own Forge local SEO stack
Same order we deploy on Tier 1–3 builds.
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01
Fast, crawlable site
Edge hosting, clean HTML, sitemap, and internal links, no bloated page builders fighting Googlebot.
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02
GBP + LocalBusiness schema
Google Business Profile aligned with your site NAP, categories, and service areas.
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03
Hub-and-spoke geo pages
City or district hub plus town/suburb pages with unique proof, FAQs, and conversion paths.
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04
Client proof on every hub
Case studies, reviews, and service context, not copy-paste “we serve Suburb X” spam.
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05
Quarterly expansion
Service Area Expansion pack adds geo pages as you grow into new catchments.
Live proof we show prospects
Absolute House Wash. Wellington Tier 3 client with 80+ geo-targeted service-area pages across Greater Wellington.
Clean Cuts Lawn Mowing. Kapiti suburb coverage with installable PWA and town-level internal linking.
Own Forge: 20+ location hubs, service × location pages, and guides. We eat our own cooking.
Frequently asked questions
How long until we rank?
Depends on competition, GBP history, and site age. We focus on foundations first; striking-distance keywords often move in weeks to months with content + internal links.
Do you build links?
No. We refer link building to partners. We own site architecture, speed, schema, and scalable geo content.
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